I started working in China as a manager in 2004, and since then, I haven't stopped. It has become the main focus of ChannelMarketing's activities to support the internationalization of Italian SMEs.



  • Analysis and evaluation of business potential in different areas
  • Research and development of commercial partners
  • Qualification and development of the distributor network
  • Creation of online and offline communication tools and content for the Chinese market
  • Development of strategic and operational marketing plans


    • Network of Chinese collaborators in Beijing, Shanghai, and Guangzhou
    • Relationships with Chinese research institutions and universities for market studies and research
    • Partnership with the Italian Chamber of Commerce in China and the Italy-China Link association