{"id":23,"date":"2024-07-11T10:43:06","date_gmt":"2024-07-11T10:43:06","guid":{"rendered":"https:\/\/channelmarketing.it\/?page_id=23"},"modified":"2024-09-09T06:07:23","modified_gmt":"2024-09-09T06:07:23","slug":"progetti","status":"publish","type":"page","link":"https:\/\/channelmarketing.it\/en\/progetti\/","title":{"rendered":"PROJECTS"},"content":{"rendered":"
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Explore how ChannelMarketing has collaborated with clients and download detailed business cases:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TARGET MARKETS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un\u2019azienda italiana produttrice di componentistica industriale dispone da anni di una propria sede produttiva in Cina, che era stata destinata prevalentemente alla produzione per l\u2019esportazione e per il mercato interno cinese.
La strategia del nuovo General Manager della consociata cinese, in accordo con l\u2019Headquarters italiano, prevede di puntare su uno sviluppo organico dell\u2019azienda rendendola autonoma non solo sul mercato cinese ma anche sugli altri importanti mercati asiatici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TARGET SEGMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una azienda nata quindici anni fa dalla collaborazione tra professori di robotica e ricercatori di una nota universit\u00e0 italiana ha sviluppato una gamma di soluzioni innovative, hardware e software, applicate al mondo della robotica industriale.
Nel corso degli anni l\u2019azienda ha acquisito una posizione importante nella sua nicchia di mercato in Italia, e ha cominciato ad affacciarsi ai mercati internazionali affidandosi a distributori e integratori di sistemi.
Per dare impulso e consolidare la sua crescita internazionale, l\u2019azienda ha avviato un progetto che l\u2019ha portata a definire i cinque paesi target sui quali avviare prioritariamente la strategia di crescita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COMPETITIVE POSITIONING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An Italian manufacturer of bodywork equipment differentiates itself from its global competitors by offering a\ncomprehensive product range that meets all body shop requirements.
L\u2019azienda vende i suoi prodotti in quasi 100 paesi del mondo, tramite una rete di distributori monomandatari e alcune filiali commerciali in paesi strategici.
Alla storica fabbrica situata nel Nord Est si \u00e8 aggiunta nel 2015 una seconda unit\u00e0 produttiva in Cina in Joint Venture con un imprenditore locale, e recentemente una filiale commerciale in Indonesia, che vende prodotti sia importati dall\u2019Italia che dalla fabbrica cinese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DISTRIBUTION NETWORK DEVELOPMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una storica azienda italiana \u00e8 specializzata nella produzione di una particolare tecnologia di compressori per la quale \u00e8 leader tecnologico e possiede la pi\u00f9 ampia gamma a livello mondiale.
L\u2019azienda ha da una decina di anni una filiale in Cina, che si occupa dell\u2019assemblaggio e test di tutta la gamma di prodotti destinati sia all\u2019export che al mercato cinese.
Sales in China are managed through partnerships with OEMs (Original Equipment Manufacturers) and\ndistributors, primarily concentrated in Jiangsu Province.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DISTRIBUTORS' SATISFACTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The European branch of an American multinational manufacturer of off-road tires and tracked systems is\npreparing to launch a new line of tires exclusively designed for the European market.
Per la propria rete di distributori dislocati in tutti i principali paesi europei, l\u2019azienda organizza un evento in una localit\u00e0 nelle vicinanze di Barcellona, nel corso del quale presenter\u00e0 in anteprima la nuova linea di prodotti.
Nel corso di questo evento l\u2019azienda ha previsto una presentazione in hotel con i distributori, seguita da test dei pneumatici su diversi mezzi in un\u2019area appositamente attrezzata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FIND DISTRIBUTORS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una PMI italiana localizzata nel Nord Est \u00e8 specializzata nella produzione di una particolare tecnologia di compressori, per la quale \u00e8 leader tecnologico e possiede la pi\u00f9 ampia gamma a livello mondiale.
Nel 2021 l\u2019azienda ha formulato un piano di sviluppo sui mercati internazionali, individuando oltre all\u2019Italia altri 4 paesi target per la sua strategia di internazionalizzazione.
Its market coverage and growth strategy center on building a robust network of distributors and resellers.\nThese partners not only sell the products but also provide localized support and service.
Nella primavera del 2022 l\u2019azienda ha deciso di lanciare, con il supporto di ChannelMarketing, un progetto di ricerca di distributori specialisti del suo tipo di prodotti sul mercato italiano, con l\u2019obiettivo di nominare almeno 3 nuovi distributori nelle aree scoperte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Guarda come ChannelMarketing ha operato con alcuni clienti e scarica i business case: MERCATI TARGET Un\u2019azienda italiana produttrice di componentistica industriale dispone da anni di una propria sede produttiva in Cina, che era stata destinata prevalentemente alla produzione per l\u2019esportazione e per il mercato interno cinese.La strategia del nuovo General Manager della consociata cinese, in […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"channelmarketing.it","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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