WHO WE ARE

WE HELP B2B SMEs STRATEGICALLY ENTER INTERNATIONAL MARKETS

If you are an entrepreneur or manager of an SME, you likely recognize that your company often lacks the organization, budget, and skills needed to develop a structured internationalization strategy.

Despite your best intentions, your approach to foreign markets may feel reactive, driven by opportunities and challenges as they arise, rather than following a planned, controllable growth path.

Since its inception in 2015, ChannelMarketing has pursued a clear mission: to provide SMEs operating in B2B markets with the consultancy, tools, and training they need to enter and grow in foreign markets in a systematic, structured way.

THE FOUNDER:

PIERANTONIO GALLU

A passion for internationalization

My name is Pierantonio Gallu, and I am a consultant, author, and teacher specializing in marketing and internationalization strategies.
I earned a degree in Economics and Business in 1989, but my passion for internationalization began with a master’s degree in International Business Strategy from the London School of Economics in 1994.
Since then, first as a manager and, since 2015, as a consultant, I have worked closely with entrepreneurs and executives who aspire to grow their companies in international markets.

Bridging the gap between theory and practice

During my managerial career, I noticed a significant gap between the strategies taught in books and courses on internationalization and the practical realities faced by SMEs.

For over 20 years, I have dedicated myself to bridging this gap by developing methodologies and tools that enable companies to implement effective internationalization strategies.

THE GOABROAD METHOD

When I founded, ChannelMarketing, I consolidated my methodology and tools into the GOABROAD© Method, a step-by-step framework that guides SMEs in successfully approaching foreign markets. This method provides practical models and tools for every stage of an internationalization project.

MY OTHER PASSION:

TEACHING

In addition to consulting, I am passionate about teaching.
I deliver courses on Industrial Marketing, Marketing Planning, and Internationalization Strategies in both pre- and post-university programs, as well as in seminars for companies in Italy and abroad.
To make the GOABROAD© Method widely accessible, I have authored four books. The most recent, titled “GOABROAD BLUEPRINT: Strategy, Tactics, and Tools for SMEs Internationalization,” is available in both Italian and English.

THE TEAM

LOCAL MARKET SPECIALISTS

Today, the largest and fastest-growing markets are in Asia and the Middle East. However, due to linguistic and cultural differences, it is nearly impossible for European companies to approach these regions without local expertise.

That is why, in addition to our headquarters in Italy, ChannelMarketing collaborates with a network of local specialists in China, India, and the United Arab Emirates. This network enables us to support Italian and European companies in entering and expanding within three of the world's largest markets.

OUR CUSTOMERS

Our B2B clients operate in sectors such as mechanics, medical devices, components, robotics, and IT. They specialize in technical products and manage complex distribution networks.