Markets
FROM GLOBAL TO LOCAL: CHANNELMARKETING SUPPORT IN 3 STRATEGIC MARKETS
Have you decided to enter or expand your company’s sales in China, India, or the Middle East countries?
You’ve made the right choice. While these three markets are vastly different, they all offer tremendous
business potential for companies ready to seize the opportunity.
However, doing business in these regions can be challenging, even risky, due to linguistic barriers, cultural
differences, and market complexities. Without a clear strategy and reliable local support, success can be
elusive.
That’s where ChannelMarketing comes in. We have partnered with trusted local collaborators in China, India,
and the Persian Gulf, who live and work in these regions. This enables us to offer our clients personalized
and tailored support—not only in Italy but directly in the target markets as well.
ChannelMarketing: Partner of i2me
ChannelMarketing is proud to partner with i2me (Italy to Middle East), an association of consultants dedicated to helping SMEs enter Middle Eastern markets, particularly in the Persian Gulf.
The i2me team comprises senior professionals with diverse expertise in areas such as:
- Marketing and business development
- Linguistic and cultural mediation
- Digital marketing and communication
The team is a blended Italian-Arabic group with a permanent office in Dubai. This combination ensures a deep understanding of the Middle East market, seamless communication in local languages, and the ability to minimize time and resource costs in a culture that differs significantly from the Italian one.
HOW DOES A PROJECT IN A SPECIFIC MARKET UNFOLD?
WHAT IT IS
A development project in China, India, or the Middle East countries is designed to provide your company with strategic and operational support. The goal is to identify and connect with potential customers in your target market.
WHAT DOES THE COMPANY GET?
At the conclusion of the project, your company will have:
- Comprehensive knowledge of the market and its dynamics (customers, channels, competitors).
- A database of selected and qualified potential customers.
- A shortlist of potential customers (end users or channels) who have already been contacted and have expressed interest.
- Detailed profiles and needs assessments for these potential customers.
- (Optional) Commercial follow-up with the contacts initiated during the project.
HOW DOES IT START?
The process begins with an initial call or meeting to determine the feasibility of the project. If both parties
agree to proceed, a customized work plan is developed based on your company’s specific needs.
This plan is summarized in a GANTT chart, outlining key operational activities, timelines, responsibilities,
and any required investments.
HOW DOES IT WORK?
The project involves alternating meetings—either in-person or via web calls—between ChannelMarketing
and your company.
In the target market, ChannelMarketing’s local correspondents carry out the operational activities
independently or with support from your company’s staff as required.
WHO PARTICIPATES
- ChannelMarketing Team: Strategic guidance is provided personally by Pierantonio Gallu, while
local correspondents handle market-specific operational activities.
- Your Team: Participants may include entrepreneurs, managers, or department heads involved in the
market activities.
HOW LONG DOES IT LAST?
The project duration depends on the specific situation and needs of your company, typically lasting between 3 to 6 months.
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