MY BOOKS
THE GOABROAD METHOD
The 6-step method to guide SMEs in developing and implementing a winning internationalization strategy!
Internationalization has become a cornerstone for companies that want to grow—not only for large corporations but also for Small and Medium Enterprises (SMEs).
However, many entrepreneurs and managers, particularly those leading SMEs, are unsure of the strategic steps they need to take and lack the methods and tools necessary to approach foreign markets successfully. As a result, they risk making costly mistakes or relying on untrustworthy local partners.
The GOABROAD© Method,©developed by the author through over 30 years of experience in international markets and adopted by dozens of companies across various industries, guides you step-by-step in entering and thriving in foreign markets. Unlike most other texts, which focus solely on strategy and theory, this book provides practical models and actionable tools for each phase of your internationalization project.
EXPORT ADVICE (available only in Italian)
Ideas, strategies, and practical tools for entrepreneurs and managers of SMEs who want to manage the internationalization process effectively.
Internationalization has become the mantra for companies seeking growth—not only for large corporations but also for SMEs.
Unfortunately, many SMEs approach internationalization without a structured plan or the necessary tools, exposing themselves to risks such as strategic missteps or collaborating with unsuitable partners.
This book offers a concise yet comprehensive overview of essential models for developing a winning strategy, along with operational tools to put that strategy into practice. These tools are based on the author’s 30+ years of experience in dozens of countries worldwide.
The book is structured into 52 actionable tips—one for each week of the year, though you can read it all at once if you prefer—to guide you step-by-step in designing and implementing a successful internationalization process.
China Target
A method and practical tools for companies looking to succeed in China.
China is no longer just a destination for low-cost manufacturing; it has evolved into the world’s largest market for many products and services. As a result, China is now—and will increasingly be—a primary target for companies seeking global growth.
Despite this, many entrepreneurs and managers, especially those in SMEs, struggle to navigate the Chinese market effectively. They often lack the right strategies, tools, and knowledge, leading to costly mistakes or partnerships with unscrupulous local players.
TARGET CHINA is the only book that provides a step-by-step guide to entering, succeeding, and growing in the Chinese market. This book doesn’t merely describe the challenges—it equips you with concrete models and tools you can apply immediately to make China a strategic pillar of your company’s growth.
GOABROAD (available only in Italian)
A history and method of business internationalization.
GOABROAD is a book that will teach you how to:
- Evaluate your company’s readiness for internationalization
- Gather and analyze information on global markets
- Identify and prioritize the most attractive markets for your business
- Choose and implement the most suitable entry strategies
- Develop a comprehensive business plan for internationalization
- Build and grow distribution networks in new markets
These six steps form the foundation of the GOABROAD© Method, a proven approach to developing and executing an effective internationalization strategy.
The method is explained through the story of a classic Italian SME, highlighting the challenges and obstacles entrepreneurs and managers face in international markets. This relatable narrative provides a practical, step-by-step guide for overcoming difficulties and navigating the complexities of global trade.
The book also includes access to downloadable tools and templates to help you apply the GOABROAD© Method in your business.
English (UK) 
Italiano