Recent data shows that for three-quarters of B2B buyers in China, the search for suppliers happens online. And many of them make a purchase decision even before interacting with the company or its sales team.
So if you want to do business in China and don’t have an online presence and a web strategy, it's as if you don’t exist for most of your potential customers.
A digital marketing strategy includes many elements—we’ll talk more about them in a future newsletter.
But one element is essential: your company’s website.
The most common mistake companies make is simply translating their existing site into Chinese—often poorly.
First, in terms of content, rethink your website with the buyer journey of your Chinese customers in mind—what they do before, during, and after buying your products.
Then, to stand out from local competitors, make sure your site has the appeal of an international company, while still being as “Chinese” as possible.
Follow these tips to create a “China-proof” website:
- Use a local domain extension(".cn") authorized by China’s Ministry of Information Industry to ensure accessibility in the country
- Create specific content for Chinese customers: show only the product range available in China and highlight the values you want to communicate
- Optimize for mobile devices:98% of Chinese internet users access the web via mobile
- Make it user-friendly and engaging: prioritize fast-loading pages, clear calls to action, simple contact forms, and KOL testimonials to build credibility
- Optimize for Chinese search engines:research effective keywords, avoiding those that are banned in China for political reasons
- Lastly Avoid links and connections to banned sites like Google, YouTube, or Facebook
Click here http://bit.ly/4envRnO and download the GOABROAD Blueprint canvas, a one-page tool that will guide you in applying The GOABROAD© method to take control of your internationalization strategy!
Buy the book GOABROAD Blueprint: Strategy, tactics and tools for SME internationalisation (English Edition) on Amazon: http://bit.ly/3TqmeN9
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